The textile industry: it’s high tech! It’s not your grandmother’s textile mill anymore!

logo-attraction

Attraction, a Quebec-based apparel manufacturer and decorator for 37 years, employs more than 100 people at its facility in Lac-Drolet, in the Eastern Townships. The company designs, manufactures, and decorates apparel which are distributed all over Canada.

Specialized in the promotional apparel for events, enterprises, and souvenir outlets, the company has been growing strongly in the last few years.

This sustained growth owes in part to the Ethica brand produced and decorated in Lac-Drolet. The sales are growing year after year, leading to the hiring of new employees at the facility and the addition of a new production line in January 2017, to support the growth and a larger products offering.

To follow the rapid developments, the many efforts to fill the different positions are ongoing at a regular pace. Nevertheless, the company doesn’t escape the challenge of attracting employees in the textile industry.  Why? Old myths related to this industry may stop potential candidates from applying. It is very important to set the record straight.

Below, we present positive facts as observed at the company Attraction Inc. which shed a new light on these old myths or misconceptions.

Textile, It’s High Tech!

Usine Attraction Lac-Deolet

When one thinks about the textile industry, many still have this vision of the textile « shop », with the constant noise, the dust, hard work, and low pay, etc.

In fact, the textile industry today looks more like this (see pictures below)! An environment built around new technologies and creativity. The textile industry has modernized itself as did the others in the traditional sectors today. At Attraction, the installations dedicated to the garment manufacturing have been modernized and adapted to produce at a sustained pace. Many thousands of dollars have been invested in the recent years in new sewing machines and high tech screen printing equipment.

You are an ideal candidate to come and support our production of decorated apparel at Attraction. First, you will find competitive salaries and attractive work conditions. Moreover, you will also be offered a real career plan in a field where you can share your creativity in your work.

Here is what some employees who chose this path are saying:

“I have worked in different trades in my life, but I came back to the one I was in when I was 16 because I love sewing. The work atmosphere here at Attraction is very nice and the production process is very efficient” Sylvie Maheux, sewing machine operator, has been 2 years with Attraction.

“I like my work to be physical and not boring. My tasks are stimulating and it keeps me on my toes. In addition, I appreciate helping my colleagues with other tasks when I have time”. Isabelle Audet, packing assistant, has been 2 years with Attraction.

“What I love in my work is the mutual aid and the team spirit which are strong between the colleagues in all departments. Also, I appreciate that management is helping the workers to balance work and family”. Karine Lessard, embroidery operator, has been 18 years with Attraction.

“I love the dynamism of my colleagues which brings a lot to the work atmosphere. I appreciate also the importance put on the balance of work and family. Also, there is great mutual aid between the departments to find solutions.” Nadia Falardeau, screen printing and maintenance supervisor, has been 17 years with Attraction.

“There is a lot of variety in my work; it is far from being repetitive. I don’t see my days go by. The working environment with my colleagues are very enjoyable.” Manon Royer, general help, has been 24 years with Attraction.

« Attraction is a dynamic company which is always renewing itself. I am proud to work for this prosperous enterprise.” Mario Lacroix, identification coordinator, has been 23 years with Attraction.

The jobs are also much more diversified compared to decades ago. Attraction is therefore looking, not only for sewing machine operators, but also people working at decorating apparels, embroidery operators or screen printing operators, screen printing assistant, general help, etc.

Proud employees transmitting Quebec know-how in the garment industry!

Employees who are designing and producing the Ethica apparel at Attraction can be proud; they are giving life to quality and ethical products that are winning prizes year after year in the Canadian promotional apparel market, in addition to satisfying prestigious clients.

Every year, Attraction wins different awards at the PPPC (Promotional Product Professionals of Canada), in the category “Made in Canada” as well as in categories to celebrate original identification techniques. In February 2016, the Ethica collection won in Toronto the PPPC Image Award in the “Made in Canada” category from the Association of Promotional Product Professionals of Canada.

Moreover, Attraction’s apparels are regularly showcased in prestigious publications in their industry, such as the magazine Marketingedge.

The company recently was granted the exclusive distribution license for the visuals by the Anderson Design Group, confirming Attraction’s position as a leader in the tourism promotion apparel market.

Enviable Working Conditions!

Attraction offers quality jobs, unionized, safe, and accessible with competitive salaries and group insurance.

All employees are supported by continued training.

All holidays are granted.

Working stations are ergonomically laid out. Work spaces are large, clean and bright.

Compensation is hourly-based (not piece work), which was the case in the textile industry before.

Work-family balance is an important value at this family company. The ambiance is healthy; the team is dynamic, acts with respect, and is focused on helping each colleague.

Do your part to buy local! Come and make homegrown garments!

The success of Attraction’s Ethica brand is part of a larger phenomenon called « reshoring ». In fact, many textile manufacturers (and other traditional sectors) have repatriated their production activities, in part or in whole, to North America (or Europe). With time, manufacturers understood the advantages of producing locally and catering to a new demand from certain segments of the market: better quality control, better cost control, direct impact in local economy, diversity of jobs created, the transmission and conservation of Canadian know-how in the textile industry, encouraging creativity along the whole process, and proximity with final buyers.

Of course, people will always look, in certain markets, for the lowest price possible when it comes time to buy clothes. However, beyond mere quantity, people are also yearning for quality and signification when they buy something.

Don’t miss your chance to showcase to the world the many benefits of a working in a closely-knit community.

Visit our website www.attraction.com

Contact Ms. Aline Quirion for more info on employment opportunities: T. 819-549-2477 ext. 246; aquirion@attraction.com

2017 : a busy year marked by innovation at Granit Évolution!

The beginning of the year was marked by innovation for the company based in Courcelles, Granit Evolution. In effect, the company acquired a third CNC machine to optimize the production flow and keep up with the growing demands from their clients. This additional CNC machine has also been put in place to be able to work in parallel with a new innovative material, the Dekton®, from the Spanish company Cosentino. This new acquisition forced Granit Evolution to review their entire production layout enabling them to maximize the space available and the operational flow.

This new material, the Dekton®, is a complement to other materials already offered by the company which are: granite, marble, quartz, and now the Ultra Compact surfaces. The Dekton® is opening new market possibilities for Granit Evolution in the residential, commercial, and institutional sectors. Outdoors kitchens are a good example of the properties of this new product.

The company of 27 employees enjoys a great collaboration with the Centre de formation professionnelle Le Granit in Lac-Mégantic, unique training centre in stone cutting in North America.

Granit Evolution, serving the Quebec and Eastern Ontario markets, are offering great job opportunities for a sales representative, an estimator, and people in production.

Modernization of the tile line at A. Lacroix Granit

A. Lacroix PedriniFollowing a record year in 2016, the St-Sébastien company, A. Lacroix Granit, also proceeded to modernize their entire tile line. This new tile line is made by the Italian company Pedrini. The modern equipment will make the entire production line faster and more versatile. In order to keep up with the modern line, A. Lacroix Granit also acquired a “Block Cutter” to be installed upstream of the line, provided by the same company, Pedrini.

160 employees work at A. Lacroix Granit. These new investments offer the company positive long term growth perspectives.

Tafisa Canada announces prestigious new Sommet Series

 Tafisa Canada's new VIVA texture offers The true touch of wood™.Tafisa Canada's new VIVA texture offers The true touch of wood™.Tafisa Canada's new VIVA texture offers The true touch of wood™.

Tafisa Canada announces prestigious new Sommet Series with industry-first VIVA texture

Tafisa Canada’s new VIVA texture offers The true touch of wood™.

QUEBEC, CANADA, April 19, 2016—Tafisa Canada, North America’s leader in particleboard and TFL decorative panel manufacturing, announced today that it will launch its high-end Sommet Series for customers looking to provide unprecedented design and innovation. The first texture in the series, VIVA, features the true look and feel of wood, which adds an impressive level of realism to all applications and melds beautifully into any traditional or contemporary décor. Available in 10 exquisite colours, Tafisa’s brand-new double-sided embossed and in-register (EIR) panels will be available in two dimensions: 4′ x 8′ and 5′ x 9′.

The new series and texture complements Tafisa Canada’s Prelude Series, which includes the renowned Origen, Alto, Isola, Urbania, Smoothwood and Crystalite collections.

“The Sommet Series, with its trendsetting VIVA texture, is the start of a new era in TFL design that will cater to all types of applications, whether it be traditional, classic or modern,” explained Lise LeBreton, Marketing Director at Tafisa Canada. “With its unique and innovative wood structure, VIVA is a combination of sophisticated design and functionality. The launch of this texture is yet another example of Tafisa’s design leadership. Samples of the new collection will be available in the summer of 2016,” she added.

About Tafisa Canada
Tafisa has a solid reputation for developing trend-setting designs and offering unmatched quality in particleboard and TFL decorative panel manufacturing. Founded in 1992, Tafisa has a proven track record for being attuned to market trends, offering a production capacity that is second to none and providing excellent customer service. The company continuously invests every year to not only improve its operational excellence but also ensure that all of its manufacturing processes adhere to the strictest of industry, training, production and environmental standards. For more information, visit www.tafisa.ca.

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For more detail, please communicate with:

Lise LeBreton, Marketing Director
514 780-1324, ext. 226; lise.lebreton@tafisa.ca

Eric Dedekam, VP Sales and Marketing
514 780-1324, ext. 224; ededekam@tafisa.ca

Tafisa Canada finalizes installation of leading-edge embossed in-register (EIR) technology

Tafisa's installation of its new EIR synchronized technology
Tafisa’s installation of its new EIR synchronized technology

Tafisa Canada invests 15 million dollars in a new technology to provide double-sided synchronized textures in two panel sizes to meet the growing needs of residential and commercial markets.

QUEBEC, CANADA, February 29, 2016—Tafisa, North American’s leader in particleboard and TFL decorative panel manufacturing, announced today that it is currently finalizing the installation of its sophisticated EIR synchronized technology for its upcoming 2016 panel collections. Unlike any other offer on the market, this new technology will enable Tafisa to offer double-sided embossed and in-register textured TFL panels in two dimensions, 4′ x 8′ and 5′ x 9′—an industry first. Tafisa is well-advanced in the installation of the new EIR synchronized press at its Lac-Mégantic facility.

“We believe that many customers—from kitchen cabinetmakers, closet system designers, office and residential furniture producers, store fixture millworkers to commercial architects—are ready for this type of innovation in order to cater to the evolving needs of their discerning clienteles,” explained Louis Brassard, Tafisa’s CEO. “This investment is a proof of our company’s forward-thinking mindset, ability to tap into upcoming trends, and commitment to offering the highest quality products to customers that are willing to adopt them.”

Tafisa’s soon-to-be-released textured design collection, crafted with its EIR technology, will further solidify the company’s leadership position in offering world-class products for designers and architects who are looking for the optimal blend of high-quality design and durability. The company’s first EIR synchronized collection will be launched in early Q3 of 2016. In the meantime, this new line will be geared to produce double-sided Crystalite panels in the two dimensions by April 2016.

About Tafisa Canada
Tafisa has a solid reputation for developing trend-setting designs and offering unmatched quality in particleboard and TFL decorative panel manufacturing. Founded in 1992, Tafisa has a proven track record for being attuned to market trends, offering a production capacity that is second to none and providing excellent customer service. The company continuously invests every year to not only improve its operational excellence but also to ensure that all of its manufacturing processes adhere to the strictest of industry, training, production and environmental standards. For more information, visit www.tafisa.ca.

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For more detail, please communicate with:

Lise LeBreton, Marketing Director
514 780-1324, ext. 226; lise.lebreton@tafisa.ca
Eric Dedekam, VP Sales and Marketing
514 780-1324, ext. 224; ededekam@tafisa.ca

Proforêt consultants

ProForêt consultants inc. is proud to announce the purchase of a new land of 275 acres which includes a maple farm of 12 500 taps. This property, owned by a new entity called ProForêt Acéribois inc, will consolidate employment in our business. The maple farm will also be used to experiment new technologies in the maple industry and to provide training to maple syrup workers.

ProForêt consultants inc. is also proud to announce new forest management contracts with three major land owners. Together, they own more than 32 000 acres of forest in the southern Quebec area. Our team will provide services such as harvesting planning and forest management.

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www.proforet.com
M. Vincent Poisson
T. (819) 583-0257